The 8-Week Countdown to Giving Tuesday

Giving Tuesday is 8 weeks away. If your year-end campaign is still a vague idea on a whiteboard, this episode is your reset button. Jena Lynch from Donorbox joins Trevor to break down the exact timeline — what to do this week, what to do in November, and what "too late" actually looks like (spoiler: you're probably not there yet). What's on the agenda: The case for support that actually gets a yes — why "we need money" doesn't work and what to say instead The week-by-week countdown to Giving Tuesday, plus the catch-up plan if you're starting late How to turn your gala and auction donors into year-round givers instead of one-and-done event attendees The stewardship habits that build a recurring giving program out of donors you already have If you've got event donors sitting in your database who haven't heard from you since the last thank-you email, this is the episode that turns them into your year-end campaign's warmest leads.