Berean Christian Academy made one strategic pricing call that defined their fundraiser: instead of running the standard $100 Golden Ticket, they priced it at $250.
The result: 76 tickets sold and $15,000 netted — twice what the sold-out $100 version would have produced. Higher per-ticket revenue, with a buyer pool that proved willing to step up when the prize justified it.
Why it worked
- A higher ticket price doesn't always mean fewer buyers — it often means a better-qualified pool of donors who treat the ticket as a real chance instead of a casual raffle entry.
- Selling 76 of 200 at $250 beat selling 200 of 200 at $100 — and Berean had real headroom left.
- The Golden Ticket format scales cleanly: same logistics, double the revenue.