Beyond Boundaries went wide instead of deep at the 2025 Bonfire Gala — five travel packages, three formats, no single anchor. The All-Inclusive Caribbean ran in two formats simultaneously (one silent-auction listing and one direct-sale slot), Tuscany 6 Nights for 2 ran twice in the live auction, and Kentucky Bourbon plus Nashville Opry filled out the lineup.
The spread paid off: every package sold, with the Tuscany pair contributing more than two-thirds of the net.
Why it worked
- Putting the same package in two formats let the room sort itself by price tolerance.
- A multi-winner Tuscany (sold twice at $4,800 each) doubled the most popular slot.
- Consignment meant a five-package shelf carried zero downside if any one didn't move.
Net to mission: $8,330.