Cancer Support Community San Gabriel Valley wanted a single package that could carry the live auction without needing a long inventory list. HGA recommended Notions of Napa for 2 — a wine-country experience priced for community-event audiences — and Rossi Morreale ran it as a multi-winner moment.
Eight winners walked away with the package that night, all at the same live-auction price, with HGA's booking team handling every reservation hand-off the following week. The CSC SGV team handled zero booking calls.
Why it worked
- The package is priced where a community-funded mission's donor base actually says yes — not above it.
- Rossi's framing turned each new winner into a reason for the next one to raise their paddle.
- HGA's personalized booking flow meant every winner had a real specialist on the line, not a help desk ticket.