Heartspring built its 2026 Rouge gala around a tight live-auction lineup: stack a few high-yield travel packages, let the auctioneer call multi-winner moments, and let the room do the rest. Four HGA packages went up. All four found buyers — most more than once.
The Tuscany Villa for 10 was the headliner. Three winners came in at $16,750 each. The Amalfi Coast for 4 sold to two winners. The Mykonos Greece Villa landed a single $15,000 paddle. Palm Springs Golf rounded it out at $7,000.
Why it worked
- Multi-winner-ready packages let the auctioneer capture under-bidders instead of leaving money in the room.
- Consignment meant Heartspring paid only the reserve on packages that actually sold — zero exposure on the unsold inventory.
- A focused four-package shelf kept the live auction fast and high-energy.
Net to mission: $47,785, with no inventory risk.